We build standout identities for both early-stage companies and established brands ready to scale.

No cookie-cutter solutions here. We take the time to understand each brand we work with, then create an identity that's thoughtfully crafted and totally unique. We're collaborative by nature, and whether you're a team of one or twenty, we're in it together from day one.

Your ideas are strong, they just need direction. Maybe you have screenshots, notes and inspo saved everywhere, but nothing that feels complete yet. We take that early vision and build from the ground up with strategy as the foundation, shaping it into a brand that feels intentional, premium and true to what you are building.
Capabilities
Brand Identity
Brand Strategy
Brand Suite
Submarks
Illustration
Colour Palette
Typeface System
Mockups
Naming
Brand Guidelines
Investment:
Begins at $2,900

Timeline:
Essential Brand: 1 Week
Signature Brand: 3-8 Weeks
Your brand is established and your online presence is strong. Now you want the pieces that bring everything together. From lookbooks to menus to pitch decks and product cards, we design print and digital collateral that feels elevated and cohesive everywhere it shows up.
Capabilities
Branded Assets
Merchandise Design
Digital Collateral
Digital Ads
Menus
Business Cards
Email Graphics
Investment
Please Inquire
Your website is your storefront. It needs to look beautiful, but it also needs to work. We design custom Squarespace or Shopify sites that feel elevated, intuitive and aligned with your brand from the first click. Every page is built with both aesthetics and conversion in mind, so your site not only looks premium, it actually sells for you.
Capabilities
Custom Web Design
Shopify Website
User Experience and Site Flow
Mobile Optimization
Conversion-driven Layouts
Creative Direction
Custom Design
SEO (Search Engine Optimization)
Post-launch Support
Investment:
Begins at $3,600

Timeline:
Essential Website: 2 Weeks
Signature Website: 4-12 Weeks
Creative direction ensures every visual touchpoint feels intentional, cohesive, and unmistakably you. We shape the overall look, feel, and energy of your brand—guiding how it shows up across photography, video, digital, and physical spaces.
From defining the visual narrative to directing on-set brand shoots, this work bridges strategy and execution. Whether we’re styling a shoot, guiding a photographer, or aligning creative across platforms, we make sure everything ladders back to your brand’s vision and long-term goals.
What this can include:
- Art direction for photography + video
- On-set direction for brand shoots
- Visual storytelling + brand narrative
- Moodboarding + creative concepts
- Styling guidance (wardrobe, props, environments)
- Creative oversight across campaigns and launches
The result is a brand that doesn’t just look good—but feels considered, aligned, and confident wherever it shows up.
Your brand is established and your online presence is strong. Now you want the pieces that bring everything together. From lookbooks to menus to pitch decks and product cards, we design print and digital collateral that feels elevated and cohesive everywhere it shows up.
Capabilities
Social Media Management
Social Media Audit + Strategy
Social Templates
Email Marketing
Paid Ads
Print Design
Copywriting
Consulting
Investment
Please Inquire
Capabilities
Labels
Boxes and Mailers
Product Inserts
Print-ready Files
Business Cards
Stationary
Print Campaigns
Print Production
Investment
Please Inquire

All Your Q’s, All Our A’s

our approach

Our services

Good branding solves a real problem. We start there, then make it beautiful. Whether you're building from scratch or ready to level up, everything we offer is rooted in strategy and finished with the kind of craft that makes people stop scrolling.

A note from the founder

Merit Creative was born because I am genuinely, completely obsessed with branding. Always have been. The way a logo makes you feel something before you can explain why. The way packaging makes you reach for one product over another without thinking. The way a website either earns your trust in three seconds or loses it. I find all of it fascinating, and I always have.

That obsession turned into a career, and eventually into this studio. I've spent years shaping brand worlds, directing creative, and building identities that hold together across every surface they touch.

Merit exists for the brands I genuinely believe in. The ones with a real vision and the drive to match it. We keep our roster small on purpose, because the only way to do this well is to actually care about what you're working on.

And honestly? We really do. Let's build something good.

Our well oiled, four step process:

Process Timeline

Step 01

Catch the Fever

Before a single pixel is placed, we dive headfirst into your universe. We learn your language, share your excitement, and become your brand's biggest believers. When we're truly buzzing with your vision, our ideas feel like natural extensions of what you've already built.

Step 02

Market Research & Positioning

We conduct a rigorous analysis of your competitive landscape and target audience. We identify the uncontested space where your brand can not only compete but dominate, crafting the data-informed blueprint that guides our creative execution.

Step 03

Make it Real

With an unshakable strategy as our foundation, we bring your brand to life with comprehensive, scalable systems. From visual identity to messaging, designed as a unified asset across all touchpoints.

Step 04

Post Launch Support

Once your brand is live, we don't just disappear. We stay in your corner to ensure everything rolls out smoothly, helping you go from "just launched" to "fully activated" with confidence.

All your Q’s, all our A’s

We’re so excited to help you bring your vision to life! The first step is simple, fill out the contact form here. Once submitted, you’ll receive an email with a link to schedule a call. We’ll chat about your project, goals, and how we can best support you and your business on this exciting journey!
Every project is unique, so the timeline can vary. Typically, signature projects take about 3-8 weeks while intensives take about 1-2 weeks.
We’ll work with you to establish a detailed timeline, so you know exactly what to expect. If you need a faster turnaround, we’re all about finding solutions that work for you.
We collaborate with clients who value design as a lasting investment in the future of their brand. If you are seeking considered, strategic, and artfully executed design that elevates your presence and supports long-term growth, we may be the perfect fit.
Investment begins at $2,900. A reflection of the strategy, craftsmanship, and intention that define every project we take on.
While it might seem like the easiest option, a logo alone isn’t a brand. We want to set you up for long-term success, and that means creating a full brand identity that helps you stand out, stay consistent, and build customer loyalty. If you’re a new business and budget is a concern, ask about our brand intensive service, it’s designed for brands that need a solid foundation without the full investment of a custom brand package.
- Printing costs for any physical collateral (but we’ll provide print-ready files).
- Ongoing website maintenance: We’ll make sure you’re set up for success, but long-term site updates aren’t included.
- Font licenses: We’ll recommend fonts that align with your brand, but any paid licenses will be purchased separately.
- Paid stock imagery: If your project requires premium stock images, we’ll help source them, but the licensing costs aren’t included.
You bet. We get it, big moves need breathing room. Payment plans are flexible based on your timeline and investment.

Whether you’re launching something new or refining what already exists, we’re here to help you find the right direction.

Get in touch